Tag Archives: Google

Review of ‘Dogfight’ by Fred Vogelstein

cover_thumbThe first book I have finished this year is Dogfight: How Apple and Google Went to War and Started a Revolution by Fred Vogelstein. The book covers the development of the iPhone, iPad, development of Android based phones, looks at the legal battle that erupted between Samsung and Apple, and finally, what these gadgets have done to change the market in a broad sense. I have seen this stated in other reviews and it held true for me after reading the book myself, that the first two-thirds of the book is the best part of the book and that it tails off after that. I read the first two-thirds of the book over the course of five days and it took me another week to finish the last third of the book.

The first seven chapters make up the telling of the creation of the iPhone, Android, and the iPad and the battle that takes place between Apple and Google once Apple learns about Android. Those first seven chapters are the strongest and where we learn most interesting details about the inside stories of the two most popular mobile operating systems. It is in the telling of the back and forth story between Apple and Google where Fred Vogelstein shines in the book. The chapter covering the trial between Samsung and Apple was alright, just did not grab me as much as the previous seven chapters.  It did not cover as many interesting details which I guess is not a huge surprise given it was focused on a patent trial. The next two chapters are a bit different than the rest of the book, focusing on the more industry-wide effects that iOS and Android devices have had on the world of technology. From how it has effected websites, to media publishing, and the entertainment industry of movies and TV among other things.  While there is some good information in this section it just is a bit of a different turn for the book after a much closer look at a smaller set of topics in only two companies and topics in the first seven chapters.

Overall if you enjoy reading about technology and parts of the inside stories surrounding Apple and Google, there is enough good information I think to read this book in the end. Although it is interesting after reading this book and now several weeks after I have finished it, a lot of the details from it have not stuck with me as well as I might have thought since I have just so recently read it.

New trend in technology “Sell Big or Die Fast”

A good article on the changing landscape in technology and the devices the companies make. The article talks about several reasons have helped speed up the process of declaring them a failure or success. Which really is not a huge surprise given the growth of Twitter, Facebook, and tech websites and other places that all help to speed up the process on reviews and the collective consensus for each new device, which is talked about a bit in the article.

I think that is partly where Apple is successful they often are able to create great buzz around their products.  The company then also has to deliver the goods when the product is actually shipped or all the hype won’t help once it is out, and in terms of hardware devices Apple has had an amazing success rate in the last decade.

These days, big technology companies — particularly those in the hypercompetitive smartphone and tablet industries — are starting to resemble Hollywood film studios. Every release needs to be a blockbuster, and the only measure of success is the opening-weekend gross. There is little to no room for the sleeper indie hit that builds good word of mouth to become a solid performer over time.

Some analysts trace the origin of this blockbuster-or-bust mentality to Apple. Each release of the company’s popular iPads and iPhones crosses over into being a mainstream media event. Al Hilwa, an analyst at the research firm IDC, described the accelerated lifecycle of high-end hardware as “Darwinian.”

“There’s a level of desperation from anyone whose name is not Apple,” said Al Hilwa, an analyst at the research firm IDC.

via Technology Devices Either Sell Big or Die Fast – NYTimes.com.